![]() It keeps triggering these out-of-body experiences in which Aubrey Graham is floating high above a poolside Drake and whispering, “Do the right thing.” The gap between his net worth and the quotidian struggles of those who will never end up on a Forbes list seems to really nag at him. They may seek ulterior motives in Drake’s fiscal altruism.īut to engage in such cynicism is to miss the point entirely.Īt a time when most celebrities are oblivious inside their own material bubbles, Drake is at least aware of the hardships that exist beyond his lavish world of mansions and private jets. They may believe this is shameless branding. 1 on the Billboard 100, is poised to more than recoup its direct-to-charity budget. They may suggest the song, which debuted at No. The cynical may scoff at the wide praise “God’s Plan” received on Friday and insist the video is nothing but a marketing stunt. This dizzy Drizzy giveaway works out to about $2,807 per second. He hands out toys and gift cards, clothing and cars. He surprises families in the park with stacks of cash so thick, they begin to tremble and weep. He makes donations to shelters and emergency responders. ”ĭrake wanders into a grocery store and encourages everyone inside to load their wobbly carts with whatever they need as he picks up the tab with a grin. Shot in Florida, under the vision of Canada’s own Director X, “God’s Plan” opens with this graphic: “The budget for this video was $996,631.90. ![]() On Friday, Drake’s philanthropy intersected with Drake’s commercial art to create something increasingly rare in popular culture: an uplifting music video that plays like a miniature telethon. The man’s giving just shows no sign of slowing down. You get the sense that if a stranger bumped into Drake on the street and unloaded with a genuine tale of woe, the singer would burst into tears and then hand over the fob to his Bugatti Veyron. Drake’s sense of social responsibility is now so elevated, it’s a miracle he hasn’t yet released a line of OVO Mother Teresa Retro High Tops. ![]() He is a demigod to the downtrodden, you see, and if the penniless rubes would just soak up his exalted presence, perhaps they would find it easier to find a job or keep a roof over their heads.īut unlike Jay Z, Drake’s sense of social responsibility is not a delusion conjured from the atoms of hubris. By merely existing, Jay Z believes he is making the world a better place. He was right: it’s hard to imagine a more arrogant sentiment. He responded by saying: “I’m offended by that because, first of all - and this is going to sound arrogant - but my presence is charity. Two years ago, after Harry Belafonte called him out by name for his lack of social responsibility, Jay Z started a foundation, giving millions to the sick and poor. This is a genre about the bling, not the hotline. It’s an unusual habit in the hip-hop game, where getting stinking rich is the animating goal and paying it forward is not. ![]()
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